Create and reuse email templates

Builder 1 and Builder 2 suit most marketing campaigns where you want a visual, component-based layout without hand-coding HTML. CKEditor is a better fit when you need fine-grained control over specific HTML or are pasting in content from another source, while Unlayer Builder is worth reaching for when you want a more design-forward drag-and-drop experience in its own dedicated tab.

Whichever builder you choose, save the result as a reusable template rather than rebuilding the same layout inside every new campaign. This is especially valuable for recurring formats like a weekly newsletter or a standard promotional layout, where consistency matters as much as the individual send.

Because importing a template replaces the current editor content, always confirm before import if you have unsaved work in the campaign you are editing. After import, treat the subject line, links, personalization shortcodes, plain-text version, and unsubscribe link as items that need a fresh check for that specific send, not settings you can assume carried over correctly.

Review your template library periodically and retire versions that no longer match your current branding or offer. A small set of well-maintained templates, kept in sync with your organization details and sender identity, produces more consistent campaigns than a large, outdated collection that different team members interpret differently.