Run an email split test
Test multiple saved campaigns, choose the evaluation audience, and decide what happens after a winner is selected.
Configure the test
- 1
Create the campaign variants before creating the test.
- 2
Choose whether the test starts now or later.
- 3
Select the recipient lists and the campaign variants.
- 4
Choose opens or clicks as the winning criterion.
- 5
Set the decision percentage used for the test audience.
- 6
Choose whether K2Mailer sends the winner to the remaining audience or only shows the result.
- 7
Set the decision delay and choose the sending servers and speed.
Review the result
Split-test statistics include sends, opens, clicks, unsubscribes, bounces, spam, logs, and exports. The winning-decision process runs separately from initial test preparation and sending.
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