Read and export campaign statistics

Send Test Email creates test-marked schedules and statistics. Those rows are intentionally excluded from normal schedule listings, campaign statistics, dashboard campaign KPIs, and campaign-segment activity so a test click or open does not contaminate production performance data.

Open tracking depends on an image request and is affected by privacy proxies, image caching, prefetching, and client behavior. Gmail and other privacy infrastructure can make an open appear to come from the proxy network rather than the recipient’s physical location.

Clicks are generally a stronger first-party engagement signal because they represent an explicit navigation event, although VPNs, corporate gateways, security scanners, and proxies can still affect location or event quality. Use open geography as directional context, not proof of where a recipient was located.

Review delivery, bounce, complaint, unsubscribe, click, and processing-log trends together instead of optimizing around open rate alone. Bounce and complaint reporting also depends on a correctly configured provider callback, bounce mailbox, or feedback-loop source.

When a metric looks unusual, compare the campaign against its audience, sending server, schedule, and historical baseline before deciding that the content itself caused the change.