Build and use campaign audience segments
Create saved list-based or campaign-activity segments, validate their rules, and target them directly from a campaign schedule.
List-based segments
List-based segments start from tenant-owned lists and can filter by email, membership status, format, source, custom-field values, subscription dates, and supported custom date fields.
For new segment creation, Unsubscribed and Bounced are excluded by default. Only loosen those controls when you have a specific non-sending operational reason to inspect those records.
Campaign-activity segments
Campaign-based segments use production campaign-stat activity such as opened, not opened, or clicked. Test schedules and test statistics are excluded from this production audience logic.
Action-specific filters are validated. Country restrictions are supported for opened activity and link restrictions for clicked activity; incompatible stored definitions fail closed instead of silently broadening the audience.
Use a saved segment as the campaign audience
A schedule can target saved Segments directly, so you do not need to copy segment results into a temporary list before every send. Segment membership is resolved when campaign preparation runs, using the current contact and compliance state.
Malformed, stale, or cross-tenant segment references are rejected. If an audience definition becomes invalid during preparation, K2Mailer fails closed rather than sending to a broader fallback audience.
Other segment actions
- Copy matching contacts to another list once or keep copying new matches.
- Move matching contacts once or keep moving new matches.
- Export the matched audience.
- Stop a keep-copying or keep-moving segment when it is no longer needed.
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