What happens if a subscriber’s browser is closed when I send?

If you set a Duration, PushWave retries delivery until the notification expires or the browser reconnects, for up to 28 days.

Can I test a broadcast before sending it to my full audience?

Yes, use Send Test to deliver the broadcast to one selected subscriber so you can confirm content, images, and links before a full send.

Are multi-action buttons available on every plan?

No, up to two button label and URL pairs are available only when your plan includes the multi-action buttons feature.

PushWavePush campaign managers

Create a PushWave Broadcast

Use the three-step wizard and understand every content, audience, and send option.

In the app→PushWave → Broadcasts → New Broadcast

Step 1: Content

Title, message, URL: Required visitor-facing content with 85, 135, and 1,600 character limits.
Icon and large image: Optional notification artwork with live Windows, macOS, and Android previews.
Multi-action buttons: Up to two button label and URL pairs when the plan includes the feature.
Duration: Retries delivery until expiration for up to 28 days when the browser is unavailable.
UTM parameters: Source, medium, campaign, term, and content attribution appended to links.
Advanced behavior: Tag, direction, timestamp, vibration, badge, renotify, silent, and require-interaction controls.

Step 2: Audience

Send to all active subscribers or use a saved segment plus additional country, browser, device, and subscribed-page filters. The chosen rules are saved as the broadcast audience snapshot.

Step 3: Delivery

Send Now: Queues the broadcast for the eligible audience immediately.
Schedule: Sends at the chosen date and time in the active site timezone.
Save as Draft: Stores the broadcast without sending.
Send Test: Sends to one selected subscriber for validation.

Getting a broadcast approved and delivering well

Keep the title and message inside the stated character limits; most browsers truncate longer text on the lock screen anyway, so tight, specific copy converts better than a message that gets cut off mid-sentence.

Set a Duration when your audience spans multiple timezones or often has browsers closed, so the notification can still retry delivery instead of silently failing the moment it is sent.

Frequently asked questions

What happens if a subscriber’s browser is closed when I send?: If you set a Duration, PushWave retries delivery until the notification expires or the browser reconnects, for up to 28 days.
Can I test a broadcast before sending it to my full audience?: Yes, use Send Test to deliver the broadcast to one selected subscriber so you can confirm content, images, and links before a full send.
Are multi-action buttons available on every plan?: No, up to two button label and URL pairs are available only when your plan includes the multi-action buttons feature.

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